Wednesday, December 5, 2007

Aerobics -- Dancing For Profit

Aerobics -- Dancing For Profit

Although the national obsession for group exercise has begun to

level off, estimates claim 23 million Americans participate in

aerobics in health clubs and exercise gyms.

This includes people enrolled in programs run from community

facilities, YMCAs, and gyms, to dance studios in shopping malls.

This figure represents 10% of the US population who exercise

occasionally, definitely a fraction of what it used to be 10 years ago

when the craze was at its peak and America was waking up to the

urgent message of the importance of exercise.

NEW MARKETS

The decline of enrollment-based fitness programs have

forced many studios to expand their services.

For example, some jazz exercise studios now offer skin care and

nutritional counseling. Some offer shiatsu classes.

The biggest problems for any stationary fitness program is

being able to organize classes that work around the

schedule of its potential clients. The interest in fitness remains.

The market did not dwindle as the figures suggest. The biggest

challenge in this industry to identify new ways to deliver its services

to the market.

BUNS OF STEEL

If you are an aspiring exercise entrepreneur, here are three avenues

by which you can deliver and sell your services to your market:

CORPORATE CONTRACTS.

Many businesses recognize that healthy employees are

productive employees, something the Japanese realized

decades ago. You can send instructors to a business

location to conduct exercise classes that are subsidized

by the employer.

SATELLITE CLASSES.

You can lease community or church facilities, recreational

centers or school gymnasiums and hold classes for people

in that community. Some very large apartment complexes

have halls or functionareas where classes can be held.

VIDEOS.

Students who attend your class once can continue the

routine on their own time. That's the convenience video

can offer. Instead of coming to an organized exercise

class, piople will attend an exercise class in front of

their VCRs. In fact, a video tape can be an excxellent

add-on product to corporate contracts, satellite classes,

or studio classes.


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